Try breaking down the metric

>> Try looking for which user group that metric is getting affected

>> Try looking for segment responsible for the metric change

Repeat the problem statement

• Ask and define each subject (word) of the problem asked
• What the product/company do?
  • (If any) Include any subsidiaries of companies like if said Uber, so uber rides or Uber eats or both
• What this metric is all about?
  • How do you quantify it?
  • Break the metric in numbers and check which is going up and down?
    • Try looking for, which user group that metric is getting affected
    • Try looking for segment responsible for the metric change
• Ask about users
  • new or old
    • Paid or unpaid
    • Which age group

Ask about the timeline

• Given in, the question is notice period or time period
• Time duration?
• Is it gradual or sudden?

Happening where and with whom

• Across the globe?
• Or any particular region or somewhere within the country
• Specific Platform? (Android/iOS/PC/Webapp)
• Who is involved? Retaining users or New customers?
• Any other metric also changed? DAU,MAU, WAU, etc.
• Happening with us or with every competitor in the market