Be Vocal, take assumption and say out loud

Clarification Questions and Understanding the question

• What are the resources and constraints do we have?
• Who are we?
  • Are we a startup?
  • Are we a corporate entering new market?
  • Are we in similar market but expanding?
• Why are we building this product/feature?
• Define the product
• Any specific goal for the product in mind?

Identifying the stakeholders

• all the individuals involved
• Different demographics/economics/age/gender/etc.
• Different kind of users
  • Assumptions on their behaviour and usage pattern

Prioritizing which persona to perceive

By impact and scale and company goal

Problem Identification/Pain Point

• Articulate every pain point, according to the prioritized persona
• Go to the user journey
  • Pre journey, during journey, post journey
  • Journey map + edge cases
  • Create buckets
• Regular events and edge events then bucket

Prioritizing the problem

By impact, Scale and company’s mission or parent company’s mission.

Brainstorming different solutions from pain points