E.g. Pick three key metrics for YouTube analytics

Clarifications Questions

Setting Goals

• Start with overall company goals.
• Connect dots to get the goals of your particular product.

Think about Actions/user flow for a particular user

• Framing the user journey as actions help to stay “user-focused”
• Then connect actions with specific metrics for each step
• Then prioritise them according to our goal

Evaluation

• review goals
• Aim for balance b/w quantitative and qualitative metrics.
• Summary